Media advocacy is the strategic use of newsmaking through TV, radio and newspapers to promote public debate, and generate community support for changes in community norms and policies. Advocating for the goals of safe, healthy and prosperous communities, identifying barriers to strategic policy implementation, and sharing current research through newsmaking all help policy makers and the general public to more fully engage in creating systemic changes that improve the world we live in.
Members of the general public are the ultimate decision-makers and opinion leaders in our society. Community attitudes, beliefs, norms, and practices are shaped by the dialogues that take place within families and the social networks we experience in our everyday lives.
The manner in which policy makers and the public understand and resolve the challenges faced by communities in today's world, is guided by the quality of information available to them. The news media, as a primary source of information, play a very powerful role in shaping the public dialogues that eventually form community rules and standards.
About the Course
Throughout this 2 week course we will create a media-rich project using a flip cam that advocates on a universal issue that is affecting almost every person, family, school, business or at one time or regardless of age, gender, race, religion, or socio-economic status. Bullying is not only a "school" , bullying is a broader community health and wellness issue. As media advocates, we must promote our message gearing towards the "bystanders" of bullying. These bystanders are the "observers and watchers." We need emphasize to all these on-lookers that they can make a difference in stopping bullying. Rather than watching, they must be educated and persuaded to SPEAK OUT!
Course Timeline
We begin our Course on Sunday April 1, 2012 with viewing the Bystander Power wiki space and adding yourself as a member creating your own Personal Profile page. Here on your Profile Page you will be submitting your assignments, journal logs, and posting throughout our course.
Monday April 2, 2012 you will read about Media Advocacy and research using Google Search two other links about media advocacy. Post 2 links on Profile page with a brief informative description about the links selected (Subheading: Information about Media Advocacy).
Tuesday April 3, 2012 read wikipage on the Definition of Bullying and Bystanders, and Bullying Statistics. On your Profile Page (Subheading: My Stance) write a 100-150 word short persuasive essay emphasizing your view on Bullying and Bystanders and how everyone needs to take a stand and make a difference.
Wednesday April 4, 2012 we begin our Media Advocacy Project with reading Introduction and Day 1 Activity, which will be a 2-day task.
Friday April 6, 2012 Day 2 Activity.
Saturday April 7, 2012 Day 3 Activity.
Sunday April 8, 2012 Day 4 Activity.
Monday April 9, 2012 Day 5 Activity.
Tuesday April 10-13, 2012 Evaluating other students Media Advocate Production using Course Rubric. Post Evaluation via their e-mail address. (One evaluation for each day)
Wednesday 14, 2012 Complete Critiquing Evaluation Tool for Instructor of the Course. Please send completed evaluation to my e-mail.Your overall grade will be posted on your Profile Page by the end of the day on your final day of the course.
Welcome to Ms. Utai's
EDUC 808 Media Advocate Course
Definition of Media Advocacy
What is Media Advocacy?
Media advocacy is the strategic use of newsmaking through TV, radio and newspapers to promote public debate, and generate community support for changes in community norms and policies. Advocating for the goals of safe, healthy and prosperous communities, identifying barriers to strategic policy implementation, and sharing current research through newsmaking all help policy makers and the general public to more fully engage in creating systemic changes that improve the world we live in.
Members of the general public are the ultimate decision-makers and opinion leaders in our society. Community attitudes, beliefs, norms, and practices are shaped by the dialogues that take place within families and the social networks we experience in our everyday lives.
The manner in which policy makers and the public understand and resolve the challenges faced by communities in today's world, is guided by the quality of information available to them. The news media, as a primary source of information, play a very powerful role in shaping the public dialogues that eventually form community rules and standards.
About the Course
Throughout this 2 week course we will create a media-rich project using a flip cam that advocates on a universal issue that is affecting almost every person, family, school, business or at one time or regardless of age, gender, race, religion, or socio-economic status. Bullying is not only a "school" , bullying is a broader community health and wellness issue. As media advocates, we must promote our message gearing towards the "bystanders" of bullying. These bystanders are the "observers and watchers." We need emphasize to all these on-lookers that they can make a difference in stopping bullying. Rather than watching, they must be educated and persuaded to SPEAK OUT!
Course Timeline
We begin our Course on Sunday April 1, 2012 with viewing the Bystander Power wiki space and adding yourself as a member creating your own Personal Profile page. Here on your Profile Page you will be submitting your assignments, journal logs, and posting throughout our course.
Monday April 2, 2012 you will read about Media Advocacy and research using Google Search two other links about media advocacy. Post 2 links on Profile page with a brief informative description about the links selected (Subheading: Information about Media Advocacy).
Tuesday April 3, 2012 read wikipage on the Definition of Bullying and Bystanders, and Bullying Statistics. On your Profile Page (Subheading: My Stance) write a 100-150 word short persuasive essay emphasizing your view on Bullying and Bystanders and how everyone needs to take a stand and make a difference.
Wednesday April 4, 2012 we begin our Media Advocacy Project with reading Introduction and Day 1 Activity, which will be a 2-day task.
Friday April 6, 2012 Day 2 Activity.
Saturday April 7, 2012 Day 3 Activity.
Sunday April 8, 2012 Day 4 Activity.
Monday April 9, 2012 Day 5 Activity.
Tuesday April 10-13, 2012 Evaluating other students Media Advocate Production using Course Rubric. Post Evaluation via their e-mail address. (One evaluation for each day)
Wednesday 14, 2012 Complete Critiquing Evaluation Tool for Instructor of the Course. Please send completed evaluation to my e-mail.Your overall grade will be posted on your Profile Page by the end of the day on your final day of the course.